The Luxury of the Invisible · Empordà Edition
The Essence
Luxury here is not loud — it is quiet, elemental and deeply human.
It lives in the sound of extra-virgin olive oil being poured, the texture of medieval stone warmed by the sun, the aroma of biodynamic wine and the taste of rice grown just a few kilometres away.
This is slow travel not as the absence of activity, but as full presence: touching, listening, tasting and inhabiting the Empordà with all your senses.
Your home is Mas Jofre, a restored Catalan farmhouse surrounded by fields, silence and Mediterranean light. Every room is a private suite, designed for rest, privacy and understated elegance.
What's to Expect
A deeply curated immersion into the Empordà — one of the Mediterranean's most distinctive cultural and gastronomic landscapes.
Expect intimate encounters with the people who shape the territory: winemakers, artisans, chefs and artists who open their worlds exclusively for your group.
Expect slow luxury in its purest form: regenerative vineyards, medieval villages, botanical gastronomy, artisanal heritage, proximity-based cuisine and creative expression.
Expect experiences designed around the senses — tasting, touching, creating, walking and listening — with enough space between them to truly take them in.
Every day reveals another facet of the Empordà: its wines, landscapes, craftsmanship, cuisine and stories. A quiet, elegant journey where luxury is not something you see — it is something you feel.
Ideal For
A quick, honest read before you recommend this to a client — or book it yourself.
Best suited to
- Travellers seeking a highly curated, intimate experience rooted in the culture and landscapes of the Empordà.
- Guests who value authentic encounters with local makers, chefs, artists and winemakers.
- Food, wine and design lovers looking for distinctive, place-based experiences.
- Travellers who appreciate understated luxury, beautiful private accommodation and a slower pace.
- Guests interested in small-group travel, creativity and meaningful connection with the territory.
May be less suitable for
- Travellers looking for a fast-paced itinerary with constant sightseeing and activity.
- Guests primarily seeking a traditional beach holiday or resort experience.
- Clients looking for an intensive wellness or fitness programme.
- Travellers who prefer large-group tours or highly standardised experiences.
- Guests who are less interested in gastronomy, culture, craftsmanship and local stories.
The Flow of the Days
Sunset Wine Tasting at a Local Winery
Programme
Arrive at Mas Jofre and settle into your private suite. As the sun begins to soften, head to a nearby winery for an intimate tasting that introduces the mineral, coastal character of the Empordà. Return to the masía for a relaxed welcome dinner.
Vineyard Picnic at Mas Geli
Programme
Begin in Pals, one of the Empordà's most atmospheric medieval villages, where stone lanes and rice-field horizons reveal the region's cultural identity. The journey continues to Mas Geli, a family-run vineyard working with ecological and regenerative practices. Taste their Empordà wines among the vines, paired with proximity-based local produce, before returning to Mas Jofre for free time and an individual massage.
Private Mediterranean Mixology Workshop
Programme
Explore Girona's medieval streets and riverside atmosphere before stepping into the artisanal world of Noray Gin. At the private distillery, discover how local botanicals inspire small-batch spirits and learn the craft of Mediterranean mixology — from glassware and ice to balance and presentation. Finish with a playful cocktail challenge shared with the group.
Garden-to-Table Workshop with Iolanda Bustos
Programme
Meet renowned flower chef Iolanda Bustos at the masía for an intimate exploration of the edible landscape. Through sensory tastings and a hands-on workshop, discover the flavours, aromas and stories of flowers, herbs and plants gathered from the surrounding territory. A celebration of seasonality, proximity and the luxury of simplicity.
Private Ceramics Workshop at the Masía
Programme
Master ceramists from La Bisbal d'Empordà, the heart of Catalonia's ceramic tradition, bring their craft to Mas Jofre, setting up a private workshop at the masía itself. Discover how centuries-old techniques meet contemporary design in this tactile, hands-on session, held right where you're staying.
Textural Painting Workshop with Iol Baqués
Programme
Visit the tiny stone village of Llabia before entering the private atelier of local artist Iol Baqués. Surrounded by natural pigments, textures and soft light, explore her creative process and create your own tactile artwork on a 30 × 30 cm canvas. The experience closes with brunch with the artist.
Barcelona Heritage Walk & Mediterranean Lunch
Programme
Leave the Empordà and continue towards Barcelona for a soft urban finale. Depending on departure schedules, enjoy a curated walk through one of the city's historic neighbourhoods, with time for tapas or a Mediterranean lunch before transferring to the airport. The final flow is adapted to each traveller's flight schedule.
What's Part of the Journey
Included
Everything carefully curated to create a seamless and memorable experience.
- Accommodation at Mas Jofre, with all rooms as private suites.
- Daily breakfast, lunch and dinner featuring proximity-based Mediterranean and Empordà cuisine.
- Sunset wine tasting at a boutique winery near Mas Jofre.
- Guided visits to Pals and Girona.
- Private visit, tasting and vineyard picnic at Mas Geli, featuring ecological and regenerative wines.
- 1 Individual massage session at the masía.
- Private mixology experience at an artisanal distillery in Girona, including cocktail workshop and competition.
- Garden-to-table botanical gastronomy experience with Iolanda Bustos.
- Private ceramics workshop at the masía, led by master ceramists from La Bisbal d'Empordà.
- Visit to Llabia and textural painting workshop in the private atelier of Iol Baqués, including materials and brunch.
- Transfer to Barcelona, curated walking tour and tapas or Mediterranean lunch, subject to departure schedules.
- All materials for workshops and creative sessions.
- All internal transfers during the programme.
- Dedicated AMAjourney host and 24/7 assistance throughout the experience.
Not Included
A few things to keep in mind when planning your journey.
- International flights.
- Travel insurance.
- Drinks outside programmed experiences.
- Additional spa or massage treatments beyond those included.
- Personal purchases during visits or workshops.
Travel Information
Everything you need to know before you arrive.
How to Get There
Recommended arrival airport: Girona–Costa Brava Airport (GRO), the closest to Mas Jofre in Pals.
Alternative arrival: Barcelona–El Prat Airport (BCN).
Private group transfer included.
What to Bring
- Comfortable, elegant-casual clothing — suited to vineyard walks, medieval villages and evening tastings.
- Walking shoes.
- Swimwear.
- Light layers for evenings.
- Clothes you don't mind marking, for the ceramics and painting workshops.
Money & Spending
Most expenses are included. Bring cash or card for personal purchases or optional extras.
Group Logistics
Meet & greet at the arrival airport (Girona or Barcelona). The group travels together to Mas Jofre. Activities encourage connection while respecting personal space and quiet moments.
Meals & Dietary Solutions
Meals celebrate proximity-based Mediterranean and Empordà cuisine — from a vineyard picnic at Mas Geli to a botanical gastronomy workshop with Iolanda Bustos. Dietary preferences and restrictions are gladly accommodated; just let us know when booking.
Rooms & Accommodation
Mas Jofre offers 7 suites (for individual or shared use) and one junior suite, the Suite del Síndic — every room designed for rest, privacy and understated elegance.
Safety & Participation Disclaimer
Activities are gentle and accessible, blending walking tours, tastings and hands-on workshops. Please inform us of any injuries, limitations or dietary considerations in advance.
Medical & Health Requirements
No previous experience required for any of the included tastings or workshops. Please share relevant medical information before arrival.
Climate
- Spring & Autumn: mild temperatures, cool mornings, warm afternoons. Layers recommended.
- Summer: hot days, strong sun — hydration and sun protection essential.
- Winter: crisp mornings, cool days — warm layers recommended.
House Guidelines
Respect morning quiet, shared spaces and the surrounding nature. Mindful use of electronic devices.
Accommodation
Mas Jofre, a restored Catalan farmhouse in Pals, Empordà, surrounded by fields, silence and Mediterranean light.
Private Suite
Mas Jofre's standard room — a private suite that can be booked for individual or shared use, designed for rest, privacy and understated elegance.
- Room typeSuite
- UseIndividual or shared
- BathroomPrivate
Suite del Síndic
Mas Jofre's junior suite — the most distinctive room in the house, for guests who want a little extra space to spread out and unwind.
- Room typeJunior suite
- BathroomPrivate
- NoteOne-of-a-kind at Mas Jofre